The 10 Most ANNOYING Marketing Buzzwords

Calling all marketers! Get ready to disrupt (yup, that’s one of them) your digestive tract with marketing clichés that will make you puke. These marketing buzz terms are polluting creative minds everywhere – and there might even be scientific evidence linking these cringe-worthy catchphrases to Millennials’ intense feelings of “I don’t want a desk job”. It’s certainly possible. However, for everyone else, can we make a pact?

As fellow marketers and creative professionals, let’s kindly retire (or extinguish) these irritating phrases so we can all evolve past this “noise” cluttering our industry. Are you with me?!

1. Disruption

First, let’s be clear. “Disruption” is really more of a business term. It describes a market condition that takes place when an existing market collapses and a new one emerges. It’s actually very similar to “Disruptive Innovation” which happens when a new market comes to fruition entirely. Uber might be a great example of both – depending on how you look at it.

However, when this “Wall Street” phrase ended up leaking all over Madison Avenue, “disruption” and “disruptive” became overly used, watered down terms that essentially started to mean nothing.

Certainly “Creative Disruption”, might have a place, as it refers to exposing business model flaws and promoting big changes in consumer behaviour (in the creative sense). However, I can’t help but wonder whether some Agency Account Director just throws out “disruptive” terms just to win some big account. I mean, come on. Disrupt what? Isn’t it our job as marketers to change consumer habits and get noticed?

2. Growth hacking

Okay, I realize that “hacking” is supposed to mean “coding” in this sense (not cutting down), but this phrase sure does sound like an oxymoron to me!

Popularized by Sean Ellis and other techies in the early 2000s, the term was meant to describe non-traditional ways to achieve growth through experimental marketing strategies and emerging technologies. READ: this is also a glorified way of describing underpaid “bootstrappers” (oh, but with equity of course!) trying to unlock the key to “crowd culture” (yawn).

Perhaps growth-hacking was a relevant, meaningful term 15 years ago, but not today. Most marketers are expected to (magically) achieve growth with technological brilliance and creativity because it’s our job. Sound like a lot of pressure? Well, welcome to marketing.

3. SoLoMo

Oh no-no. If your ears have not been scarred yet by this irritating term (in what seems like “slow-mo”), it means “Social-Local-Mobile” as if this is some genius concept or secret to being relevant. So, please, don’t use this catch-phrase. Ever.

4. Actionable Insights

Actionable? As opposed to “Well, we learned something today, and we’re not going to do anything about it”.

I mean, am I missing something? Where does one look for “actionable insights”? Is this something people need in addition to regular insights? For example, if I’m comparing landing page performance in The Marketing Manager, and I see one campaign outperforming the other, I think I know what action to take. Do you?

5. Seamless Integration

If you work in the tech sector, I bet you are emphatically nodding your head “yes”. This godawful term is about as common and meaningless as your vendor saying “we have an API” when asked “does your product do (xyz)?”.

In fact, let’s just throw in some puzzle pieces to truly visually convey (because we’re idiots) that our software seamlessly integrates (puke) with boredom and clichés. After all, we need to “scream” that each piece of our ho-hum app actually functions when interfacing with some other random technology.

And while this style of tech marketing seems awfully common (more like ubiquitous), to me, it feels rather ironic. After all, I’m pretty sure that puzzle pieces have jagged, noticeable edges. Don’t they?

Besides, there is no such thing as “seamless” integration. It takes work and maintenance for two tools to “talk” to one another – and you (the consumer) get to pay for it. There you have it.

6. Turn-key (and everything “key” in general)

Let’s face it. If someone offers you a “turn-key”, “off the shelf” solution, does it make you open your wallet? Personally, it makes me turn into a glazed-over zombie. Why? Because even if something is difficult, a brand will either never admit it or up-sell you the “turn-key” solution (rigor mortis setting in).

Now of course, I understand that this term was once synonymous with “effortless”. Nevertheless, it has since evolved into a useless adjective that lazy marketers use to describe some blah-blah-blah with blah-blah-blah. That being said, I propose we lock up this useless adjective (pun intended).

In fact, as long as we are stuck on cliché doorway analogies, can we please also stop saying [anything]gate to describe a conspiracy theory? Maybe I’m being unreasonable, but I would love it if people could coin something new. After all, the key (cringe) to creative marketing is to explain concepts meaningfully. That’s why “turn-key” is no longer descriptive; tell me WHY something is so effortless – in an engaging, concise way. Does this sound difficult? Well it is. That’s why creative people have jobs.

7. Content Is King

Yawn. “Content is king” and “(whatever) is queen” sounds like a big, gay party – but everyone’s really bored with it.

It’s no mystery. Live sports and fan favorites like “The Walking Dead” keep Cable television in business. After all, those Cable bills are expensive! Perhaps that’s why this cringe-worthy, irritating phrase simply won’t die; decision-makers in the media universe are ignoring the fact that modern consumers are stingy with their time. How else can we explain this endless sea of boring content?

Maybe I’m wrong, but here is my understanding of modern consumers (who all have built-in A.D.D)

AWESOME content = I will only tolerate ads if they cannot be blocked. And if I really hate ads, I will PAY to have them blocked – so please stop forcing these painful pre-rolls and what feels like 10-minute commercial blocks on me.

BORING content = I hate you for wasting my time – also known as “get out of my in-box” syndrome while emphatically clicking “spam”.

Assuming that the media gods disagree with me, I believe this painful phrase will continue to exist.

8. Advertainment

Speaking of “content is crap”, marketers make up stupid terms like “advertainment” to seem like they’re solving some really big cultural problem – but they’re not.

“Advertainment” is essentially just an annoying way to explain “branded content”, product placement or flat-up fantastic marketing in disguise. I understand the concept, but here’s the problem: if you call your own work “advertainment”, you sound like a pompous fop.

Don’t get me wrong – some marketers have managed to make advertising very entertaining, including Red Bull with their adrenaline junkie videos, and AMC with their Walking Dead and Mad Men apps (also known as “gamification” – which theoretically could make this list).

Nevertheless, does “advertainment” really solve a problem? I guess so, but can we please not call it that?

In all seriousness though, if you are a marketer that somehow figured out how to move product without annoying people, congrats. This is an achievement. I’m serious.

9. Ecosystem (to describe everything)

Are we a bunch of ants stuck in a science class diorama demonstrating seamless integration (see term #5 above)? Silicon Valley seems to think so.

We hear this word a lot, especially when some “thought leader” (yawn, could also make this list) is ill-prepared to answer a tough question in a meeting.

“Well you see [insert CEO name here], our next step towards changing consumer behavior patterns is to move the social conversation to the Internet-of-Things ecosystem,” said the slightly hungover marketing executive recovering from last night’s vendor bender.

Look. We’ve all been there, but the use of the word “ecosystem” is starting to feel out of control. Somehow, everything can arguably be an ecosystem, including that Chia Pet they sell in Walmart. Do you see what I mean? Germination. Photosynthesis. Whatever. And it all brings me back to where I started: my seventh-grade science class.

10. Snackable Content

Doesn’t this phrase make you want to vomit? Personally, I find it nauseating, but here’s some “food-for-thought”: the term “content consumption” is actually the mothership concept that spawned this ugly-duckling buzz term. All it means is that time-starved consumers prefer concise headlines, bullet points, easy-to-read lists (unlike mine), and pretty much the opposite of heavy, homogenous-looking text. Makes sense.

Nonetheless, isn’t it amazing how unappetizing this trite phrase sounds? I actually almost puked (in a good way) when Grant Higginson of Welby Consulting tweeted it to us during our “Tweet the most annoying marketing buzzword to win a drone” contest. Needless to say, he won.

Making the Most of Inbound Marketing

Marketing, as an entity, has been around for a very long time. However, the approaches to marketing have not changed but they have been enhanced by the addition of inbound marketing. Inbound marketing, unlike traditional marketing, allows your clients and prospective clients to come to you as opposed to you having to go after your clients and prospective clients in traditional marketing.

People are clever
In the past, as a marketer, you would have spent a great deal of money on marketing your brand. The payback for that was that your target audience actually paid attention to your marketing materials. However, eventually, people became more sophisticated and found ways to block your marketing efforts. If you bought ads in newspapers, magazines, etc., the other person could simply not read it. If you bought ads on TV, they could change the channel. If you advertised over the phone, the other person could just hang up.

Inbound marketing is a great new approach to marketing
Eventually, inbound marketing was born. Not only is inbound marketing a different approach but it also allows you greater possibilities of succeeding because not only does your client or prospect come to you but that person has chosen to do so willingly. That means that the person is prequalified and he or she would be more than willing to connect with you. The challenges that you always faced in the past when it came to marketing results are less challenging because of inbound marketing. They get to decide if and when they go with you.

How does inbound marketing work?
As was stated previously, inbound marketing only works if the other person opts into what you want them to do. At the very least, that will be basic contact information. In some cases, it will be more than that. However, it is not as simple as the person becoming aware of your existence online and then immediately deciding to connect with you and to cultivate a relationship.

With inbound marketing, it takes time to build the relationship and to trust each other and for your to become credible in the other person’s eyes. It is important that you understand that even though it may feel like a slow process to you, it is actually an extremely effective process and will worth exploring. Inbound marketing works effectively for many different businesses.

The way that it works is that you consistently post top-quality, educational, valuable content and the other person gets to know you and your business through your content. At some point in the near future, that person will want to deepen the connection that he or she has with you and you will begin to interact with each other. With any luck, you start to do that regularly. Before you know it, you have built a solid, meaningful, mutually beneficial relationship that will exist for a very long time.

At this point, you may be wondering how to get started using a strategy that includes inbound marketing.

  • Establish your content marketing strategy: Content is king! That cannot be emphasized enough. Before you do any writing at all, you need to establish your content strategy. It is that strategy (or roadmap) that will keep your content flowing and will hopefully help you to avoid any roadblocks in the way of your writing productivity. Your strategy should contain detailed information about your target audience members, including their wants and needs. Those details will guide you to customize your writing appropriately. Your first objective is to solve the other person’s problem(s). You need to write content that resonates with the other person and that helps you to establish an emotional connection.
  • Build your communities: Assuming that you have created a strong repository of top-quality content, the next thing that you will need to ensure is that your online social communities are in order. The reason for that is so that you have places to share your content. Of course, that means that wherever you post your content, it will elicit positive results. It is recommended that you choose quality over quantity when it comes to your online social connections. However, you should still have a significant number of connections. You should present your content in ways that appeal to your target audience, including words on relevant, compelling topics, graphics, videos, etc.
  • Leverage forms: Once you have gotten the attention of prospects, you will want to deepen the connection. A great vehicle for that is to use a form. You will want to encourage your online connections to complete a form with contact information and other pieces of valuable information that you need. The way that you can accomplish that is by providing a link to your landing page that contains a form (or a link to a form). The landing page will provide additional content that your prospects will find useful.
  • Grow your relationships: Relationships need tender loving care. That is true of personal as well as professional relationships. If you want to make the relationship solid and enduring, you will need to put forth some effort to make that happen. It is not necessarily correct to assume that the minute you connect with the other person, you will become besties! It takes time and effort to develop true relationships. In many cases, the more effort you put into the relationship, the stronger that relationship will become. Always remember that your first objective is to solve the other person’s problem(s). If you can satisfy his or her needs, yours will be met as well.

Conclusion
Inbound marketing is an extremely effective approach in business. Inbound marketing provides you with the opportunity to establish solid, meaningful, enduring relationships. Those relationships will benefit everyone involved. Your online connections exist for you because they want to, not because they have to. Your business will potentially grow at an increased rate and the relationships that you establish will last.

Case Study Theories for Content Marketing Success – Why It Is Needed?

Content marketing is one of the newest forms of marketing, bettered as effective marketing. It’s proving to be one of the most intelligent forms of psychedelic business driving marketing. The Global Survey in the area of the Digital marketing confirms that 72% of marketers offer a better ROI than magazine advertising, while 69% feel that it’s more effective than direct mail and PR. The realization to the success factor can be realized from the varied case studies theories that are necessary to keep one with the trends and the market variations.

Case Studies needs in marketing

The Innovative and creative marketing strategies are imperative to the success of a brand and the workforce. The best lessons that can be learned through experiences and practical solutions for a wide variety of companies, industries, and agencies. Within these case studies, you will find ideas and inspiration for everything from social media plans, lead generation, direct marketing, research, branding, sales force, and more.

Success factors matter- How much?

The success of the content marketing in the ongoing years has increased to a huge level with the broadening of the help in the different areas mostly the companies and agencies in the digital marketing.

In the today’s digitize the world it is observed that marketers searching Google and other search engines for inspiration to create an epic content marketing plan. It’s not that much of easiness to get stumped with all of the information available or you might simply need a few examples of different successful endeavors from some epic companies. The one thing that matters for the success in the content marketing is the popularity and the reach of the audience by the marking of the words.

Content marketing at the small or large extent matters with the basic inspiration that one will be able to take with you to your next content marketing meeting with the certain speculations in designing the best of the content needs for the advertising and the marketing campaigns.

What can be done to prepare the successful case studies with the content driving?
• Play your part with the video content in the form of the live streaming and podcasts.
• The mission should go with the put forward the center players as the target audience and drive the content needs that is ease with the language and digestible.
• The pre-requirements with the content need in the form of multiple content formats as because it can be well-understood by the people it differently formats.
• Media and the news print part also play a major role in the different content needs to drive the requirements with media house states they are not the only ones responsible for coming up with these stellar content ideas.
• Marketing is all about the getting the best headline and the slogan to create the most appealed part of the driven the lead generation. As the marketer with the content option should look for a memorable slogan that helps people remember your company quickly and easily!

Ready, Set, and Go with the content marketing

For the success of the content marketing in drawing the case studies, it is better to be in the limelight of extreme, yet engaging content marketing and copy writing. Content marketing has helped the company reposition itself. It still faces challenges as industry revenue continues to falter, but the company has weathered the storm better than content needs and the success measures with the preparation of the successful case studies.