Restaurant, Takeaways, Coffee Shops, Wine Bars Marketing

One of the first things to consider in being a successful restaurant business owner is to get the name and reputation of your food service business out there. With the endless amounts of social media marketing services that are available; this means that there are a lot of ways to market your business, however not all of these will be effective for your particular company.

In addition to this that are many email advertising services that offer effective marketing strategies that are based on your business needs. Email marketing is a particular field of digital marketing that for business owners can provide to be tricky. Email marketing is a great way to achieve strong returns on investment from your marketing. There are lots of things to consider when it comes to restaurant, coffee shop, wine bars or other eateries marketing and advertising. If you are engaged in email marketing, it’s important that you develop a targeted, permission-based strategy in order to build your database of interested parties and previous clients.

Alongside digital marketing – Print advertising can prove to be a cost effective approach to marketing and sell your company, making it a perfect option for owners of restaurants, takeaways, wine bars or pub owners. Marketing for restaurants is so important that numerous organizations employ business growth managers that are accountable for the digital marketing strategy. Marketing and advertising has become a critical part of running a food and drink service enterprise. When developing an advertising plan for a restaurant, as best as possible one would like to be certain that the digital marketing in addition to other promotions effectively target the restaurant’s target market clients.

When high-end digital marketing strategies and offline [flyers, posters, leaflets etc etc] strategies for restaurants are used; they serve to get the message of the business out to the community. Combining these within a coherent and effective marketing plan is essential and leads to effective marketing that draws new customers culminating in new sales for your restaurant business.

Other Things to Consider When It Come To Restaurant Marketing: Whenever you’re attempting to develop a strategic marketing plan for your eatery, restaurant, coffee shop or maybe wine bar – the business owner may wish to ask what it is that they wish to accomplish in the first instance. One tactic that can be used with restaurant digital marketing is to include coupons and discounts which can be quite readily issued and redeemed online. A case in point – whenever you are making a digital marketing and advertising strategy focused within your neighborhood coupons and discounts can well aid in spreading the word

The True Meaning of Restaurant Marketing: What restaurant owners fail to concentrate on in terms of marketing may end up contributing to their eventual failure or in their competitors gaining a distinct advantage [perhaps in terms of market share] over them. A good thing to consider for virtually any restaurant owner venturing into the aspect of social media and digital marketing is to focus on continuous content creation and publication. We try to explain [during any consulting session] some of the costs involved in running an ongoing marketing project for a restaurant business which includes as mentioned above, social media marketing, search engine marketing, video creation and promotion, content creation, website design and development as well as hosting and more.

Benefits Of Restaurant Marketing: A dissatisfied customer is extremely likely to talk about their negative experience with buddies, colleagues and company associates. Executing an effective digital marketing and advertising campaign will see positive testimonials, positive comments and recommendations being publicly published which leads to positive effects for your business.

How To Build Your Knowledge In Digital Marketing With Online Courses, Easy Steps To Follow

Finally I found a way to convert my knowledge in traditional marketing into digital marketing skills.

You will be surprised if you know how easy and fun it is.

I want to take you through my personal experience, it won’t be long, don’t worry.

I came from Italy two years ago, after I finished my degree course in marketing.

I wanted to find more job opportunities in England, because I think here every business is marketing orientated and as you can’t do marketing without knowing English.

I though that with my degree I could find some profession in marketing.

Although I have done many job interviews with different companies and agencies I didn’t find the right role for me.

I realize that, the skills that the companies wants now are different from the skills that I have learnt during my degree course, for the reason that all the companies are digital orientated.

I decided then to find a way to learn how to get into digital.

I am going to share with you how to switch your knowledge from traditional into digital, all the information I give you come from my personal experience, so are already tested.

So let me give you a quick guide on how to covert your traditional marketing education into digital.

When we are done you will know exactly how to start looking for a real improvement in your career. Ready? Let’s start.

Step 1

Search on Google for a course that allows you to learn both theoretical and practical knowledge.

With a Google search with the right keywords you will find a lot of courses, for example you could search for ‘digital marketing course plus internship’, or ‘digital marketing course for graduates’.

When you think you found the course that fits for you, read some reviews to make sure you are doing the right choice, you can call their costumer service to let them explain how the course is structured.

When you find the course that satisfy your needs you can start to convert your traditional skills into digital skills.

Based on my persona experience, I found the ‘ Osborne training’ digital marketing course, it was exactly what I was looking for, a course organised in two sections, the live class section and a period of internship with a digital marketing agency.

Step 2

When you start the course you will understand the difference between digital marketing and traditional marketing, exploring the basis of digital marketing and the main tools to become a digital marketer.

According to my experience after the course enrolment I started the online live classes with a private tutor who guided me from the marketing basis to the search engine marketing, digital marketing tools to advertise a company and the marketing strategy to build a business.

I have learnt how to use tools such as Google AdWords, Google AdSense, Facebook Ads and how to create and send marketing e-mails.

With the knowledge of this tools you can now boldly get into the digital marketing world, the more you practice and the more you better understand how to deal with the different scenarios you would face.

Step 3

You’re almost done!

Now that you finally have understanding in how to use the main digital marketing tools, you are ready to use them.

How to start though?

Normally to use this tools you should have a business, a web site or a Facebook page that you want advertise.

The easiest way to start, if you don’t have a business to promote, is to create a Facebook page and try to build awareness of it.

Facebook offers a platform, called ‘Facebook advert manager’, to advertise your own page, business or website, it’s easy and fun to practice.

If you choose a digital marketing course which allows you to do an internship or a work experience, you could practice and be guided into the responsibilities.

Going back to my personal experience, after the theoretical part I have done the Internship programme, which consist in a period of 3 months work experience made up of doing the task that a digital marketer would deal on a daily basis routine.

Duties like managing a blog, developing and managing digital marketing campaigns to raise brand awareness, tracking conversion rates and making improvements to the website, designing strategies to drive traffic to the company website, utilising techniques including paid search, SEO and PPC.

After completing all this tasks I got the skills to start looking to find a job as digital marketer!

That is the path I followed to convert my knowledge in traditional marketing into digital skills.

Are you ready to start the conversion? Don’t waste anymore time, find the course that fits for you and begin to learn something useful to your career.

How to Find the Best Digital Marketing Agency

In order to find the best digital marketing agency, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.

What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.

Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads for my business”?

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services
Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).

How much you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay per lead into your business.

In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, yet still considerable potential for customers from search engines like Microsoft’s Bing platform, and a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when people are searching for yours, your competitors or market leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small part of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive up conversions from the customers previously advertised too.

The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC’s and deliver high and positive ROI’s. The very best PPC agency will have a robust PPC management process in place to quickly react and capitalise on changes in the PPC campaigns of your competitors.

Unlike SEO, that can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.

PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you get more leads for your budget.

Social Media Marketing
Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.

Facebook is excellent at raising awareness during the customers “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products in front of potential customers at the “buying” stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and to deliver a great return on investment.

A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.

Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.

Reputation Management
When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.

Digital marketing companies call this “reputation management” or “online reputation management” however, in reality, it is creating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential customers.

Many businesses are concerned with allowing the public the ability to openly provide feedback. You cannot please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are 1000’s of platforms to choose from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and subsequently, you care about your customers. One well managed bad review can be as good for your business ten good reviews.

A good digital marketing company will use one of the handful of recognised review platform and provide the tools and means of allowing you to capture, manage and respond to customer reviews.